최신보험뉴스 - Disney Plus Is Here. Netflix Is Watching

메뉴 건너뛰기

  • 김** 010-OOOO-4292 접수완료
  • 박** 010-OOOO-1564 접수완료
  • 권** 010-OOOO-7668 접수완료
  • 신** 010-OOOO-1298 접수완료
  • 구** 010-OOOO-7232 접수완료
  • 구** 010-OOOO-8786 접수완료
  • 이** 010-OOOO-7550 접수완료
  • 이** 010-OOOO-7541 접수완료
  • 김** 010-OOOO-8821 접수완료
  • 반** 010-OOOO-4541 접수완료
  • 이** 010-OOOO-2256 접수완료
  • 진** 010-OOOO-3302 접수완료
  • 송** 010-OOOO-9084 접수완료
  • 신** 010-OOOO-5009 접수완료
  • 김** 010-OOOO-9921 접수완료

Disney Plus Is Here. Netflix Is Watching

AudraGuffey963558 2019.12.03 12:19 조회 수 : 26

id="article-body" class="row" section="article-body"> Disney will launch its Netflix rival, Disney Plus, Tuesday. 

Getty Images  Disney Plus may be the biggest direct challenge Netflix has faced since the DVD-mailer company reinvented itself as the internet's answer to TV. But Reed Hastings, Netflix's CEO, says he isn't sweating the competition -- he can't wait to get his hands on it. 

"I'm not saying we worry about them, we admire them," he said at the Dealbook conference in New York last week. "I'll subscribe, they've got great shows."

Disney Plus, the entertainment giant's $7-a-month streaming service for almost everything it creates, launched early Tuesday. But it's not the only one with Netflix in its sights. Apple launched Apple TV Plus on Nov. 1, Peacock from Comcast and NBCUniversal will join the fray in April, and AT&T's HBO Max is set to arrive in May. 

The early hours of the launch, though, had people complaining about Disney Plus service failures.

On the war wagon of new Netflix rivals barreling toward the company, however, Disney is the one toting the most firepower. Disney realigned its entire company to make a gigantic bet on streaming, including forsaking the hundreds of millions of dollars Netflix itself was paying Disney to stream the company's blockbuster movies. 

The affection is mutual, at least publicly. "Most of us are subscribers to Netflix," Kevin Mayer, head of Disney's direct-to-consumer and international businesses, said Friday during a press briefing. "We admire them greatly. They've created this market that we're now participating in, so they're fabulous."

While Hastings' admiration for Disney is easy to chalk up to an executive playing cool, he slipped in an admission about Netflix's keenest interest in the Disney Plus launch: "Disney is the one that we really have the most to learn from," he said. 

Much of the attention in the so-called streaming wars is fixated on how many Netflix subscribers these upstarts will steal. But the streaming giant is getting a new crop of competitors that will help it learn what else it needs to offer. 

Subscriber race
Netflix, without question, dominates streaming-video subscriptions. 

The company expects to end the year with more than 165 million subscribers around the world. That's more than five times the size of Hulu by subscribers. Even if Netflix lost half its subscribers in the next five years, it might still be beating Disney Plus. Disney predicts Disney Plus will take five years to reach 60 million to 90 million members. 

Now playing: Watch this: Disney Plus is here! What do we think? (The Daily Charge,... 6:50 But rather than picking off subscribers from Netflix, the raft of new rivals may have a much easier time hoovering up cord cutters. 

Cord cutting -- when consumers forsake traditional pay TV like cable or satellite, often for streaming alternatives -- "is uglier than ever before," MoffettNathanson analyst Michael Nathanson said last month in his analysis of pay-TV companies' recent fortunes. 

Four of the biggest pay-TV distributors -- Comcast, AT&T, Verizon and Charter -- lost 1.74 million video subscribers in the third quarter, in what Nathanson referred to as "bloodshed." Based on that plunge, he predicted that the rate at which consumers cut the cord on traditional pay-TV in the current quarter would be the worst it's ever been. 

For sure, Netflix will have difficulty keeping its subscriber growth rate as high as it's been as these new services launch. Especially in the US, where most of these rivals will be most competitive quickest, Netflix has already had difficulty keeping up its growth: It already had the first dip in US membership during the second quarter this year. 

Lesson plan
But the fixation on Netflix's subscriber growth often means losing sight of Netflix's head start. And while his emerging competitors play catchup, Hastings seems ready to watch for what Netflix needs to swipe from their playbooks.  

Even though Netflix's sprawling catalog covers a wide gamut of programming, the company's content mostly sticks close to tried-and-true formats from regular television. The flexibility of ad-free streaming means that Netflix originals may not follow standard TV storytelling pacing. But Netflix's series, movies and specials are generally cut from the same cloth.

However, in the Netflix firehose of programming, a few titles come down the pipe that toy with the norm. 

Many people are familiar with the interactive shows that Netflix has been experimenting with in the last two years, like Black Mirror: Bandersnatch. It's already been experimenting with different formats beyond the TV series and movies it's best known for. 

When the Yogurt Took Over is an animated short in Netflix's Love, Death and Robots series, centered on hyper-intelligent yogurt accidentally created by scientists that hungers for world domination. It's six minutes long. 

Netflix Less well-known are series that bring Netflix closer to the realm of shorter-form video. Special, a comedy about a young gay man with cerebral palsy, has an average episode runtime of 14 minutes. Love, Death & Robots is a volume of animated shorts with episodes as short as six minutes. 

Meanwhile, Netflix's coming competitors will be arriving with some programming types that Netflix has yet to play around with much. 

Disney Plus, for example, will not only stream Frozen 2 next year, it will also release a docu-series about the making of Disney's sequel to the 2013 animated blockbuster. HBO Max will even include downloadable podcasts focused on titles like HBO's miniseries Chernobyl, and it will experiment with influencer-style vertical video postings in the HBO Max app from talent recommending things to watch. The company gave the example of Zac Efron talking about why The Exorcist is one of his favorite movies. 

While Netflix has toyed with Talking Dead-style aftershows for Gyve7.com/game-app its retro sci-fi hit Stranger Things and its hip-hop competition series Rhythm + Flow, the company hasn't done a lot of behind-the-scenes programming as part of the service itself. What it does create, Netflix usually puts on YouTube. 

HBO Max even said it would experiment with live programming, something Netflix has steered away from for years. 

As these and other services launch and begin their race to catch up with their biggest rival, Hastings has already made the Netflix game plan clear: "We learn. We observe. We watch them."

Originally published Nov. 11.
Update, Nov. 12: Adds comment from Disney's Kevin Mayer.
번호 제목 글쓴이 날짜 조회 수
2479 Third-party Insurance Calculation JannieBeattie8558 2019.12.03 53
2478 تور استانبول SherryLoughman38 2019.12.03 250
2477 The 7 Best Things About Glass Splashbacks GabrieleCarlson89689 2019.12.03 35
2476 Дизайн Проект Ново Молоково UQNBrandi7696575698 2019.12.03 25
2475 Fat Burning Secrets - The Do's And Don'ts Of Weight Reduction LannyWilliams23 2019.12.03 30
2474 Are You Aware Our Deficiencies KarineGrave9713757622 2019.12.03 27
2473 Traveling Methods For An Unforgettable Holiday Getaway SenaidaLaird0663 2019.12.03 31
2472 The Effects Of Sneakers On Our Culture JulianaZkw2739081284 2019.12.03 69
2471 Consensual Intercourse LukeMusgrove81750341 2019.12.03 18
2470 You Can Get Your Ex Husband Back By Rekindling His Love - IF You Know The Secret TravisDriver4673 2019.12.03 25
2469 You Can Get Your Ex Husband Back By Rekindling His Love - IF You Know The Secret AmberClaborn06013797 2019.12.03 25
2468 Informative Link On Esim The New Edge Mobile Ecosystem And Borderless Mobility JettaGowrie8613699 2019.12.03 55
2467 Big East Tournament 2011 Schedule Results: Uconn To Play Georgetown On Espn DanaMaclurcan844201 2019.12.03 509
» Disney Plus Is Here. Netflix Is Watching AudraGuffey963558 2019.12.03 26
2465 Dani Jackson Techniques In Creating A Dynasty In Network Marketing DonteShea4620699964 2019.12.03 26
2464 How To Tell Your Husband You Are Pregnant - 8 Fun Ways To Announce The News RosarioKesteven 2019.12.03 33
2463 How Shed Belly Fat For Women - Two Ways To Reduce Stomach Fat JunkoWorth05690805 2019.12.03 29
2462 Benefits Of This Technology FelicitasMcLucas530 2019.12.03 29
2461 What Types Of Bonds Does Sulfur Form HattieStamm71795 2019.12.03 25
2460 Sulfur Dioxide Production Process HattieStamm71795 2019.12.03 85